Hero Honda now Hero MotoCorp
A fter their split with old partner Honda, Hero has been working on a whole new identity with even better feel and looks to keep their cu...
After their split with old partner Honda, Hero has been working on a whole new identity with even better feel and looks to keep their current customers interested as well as attract potential customers.
On 9th August 2011 Hero launched their new Brand Identity ‘HERO MOTOCORP’. The company just didn’t change their name but also launched a brand new logo a 3d capital ‘H’ with two tone color scheme of red and black. It sure does look elegant to whoever sees it. They also launched a new campaign of ‘One world One Hero’ or ‘Hum mein hai Hero’. The Indian promoters of Hero MotoCorp the Munjals intend to invest $1 billion in 5 years to generate a turnover of 10 billion dollars. With all this said, Hero MotoCorp sure seems to be on a role here with the launch of their theme song, ‘a song that stands for a billion voices’. Let’s hope we get some new bikes from Hero MotoCorp.
Author: Rohit Arora
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